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Evolving from Developer to Product Partner at Talkual

When I started collaborating with Talkual, my role was purely technical. But once I got involved in the day-to-day of the company, I realized there were quite a few areas that could be improved:

  • How the team organized and planned for the upcoming months.
  • How the non-technical side of the company communicated with the tech team.
  • How the tech team shared visibility into what they were working on.
  • The lack of clear metrics for the ecommerce side.

After noticing these issues, I got to work and took on a mixed role—part developer, part product. Together with the rest of the team:

  • We documented processes that had only existed in one person’s head—things that were essential for scaling and automating the company.
  • We created a ticketing system so the rest of the company could report things that weren’t working without having to wait for someone on the tech team to create a task.
  • We set up several routines within the product team to keep the rest of the company in the loop—like a public roadmap updated monthly, and a bi-weekly summary showing what we’d done and where projects stood.
  • We implemented a BI system to gather key data and make it easily accessible.

All of this helped us improve significantly in a few areas—like how we handled error tickets, how clear our upcoming roadmap was, and it let us spend more time building and executing with a clearer direction.

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